I am
The Founder and CEO of Terra Prospera, a new property investment and design company. As a dynamic and entrepreneurial leader with over 19 years of experience, I drive integrated marketing and communications, strategic creativity, and project management at both hot startups and global multi-billion-dollar brands. Highly proficient in B2B and B2C/DTC sectors—including tech, direct selling, and health and wellness industries—I transform brands with forefront strategies and creative excellence.
A data-driven tech enthusiast and early adopter, I am fluent in English, Bahasa Indonesia, and Malay. My expertise ranges from brand restage and product marketing to traditional offline to digital marketing, website and software development, trade shows, exhibitions, special event productions, and public relations. As a meticulous planner and architect of talents, I possess a successful history of launching integrated marketing campaigns and effectively managing and collaborating with high-profile clients, stakeholders, cross-functional teams, and resources. I have directed and produced global campaigns for multinational corporations and multi-billion-dollar brands.
As a people leader, I inspire teams through ongoing mentoring and coaching, focusing on team strengths to achieve company goals while nurturing team members' personal growth. Resourceful, industrious, and a creative problem solver, I thrive in fast-paced environments that welcome ideas, continuous improvements, and innovations. A student of life, technology, and outdoor sports enthusiast, I love travel and adventure. As a strategic marketer with deep knowledge in running 360-degree campaigns—from strategic development to tactical execution—I deliver brands that stand out, grow relationships, and win loyalty.
PAST & PRESENT
Sr. Manager
Nutrilite - Integrated Marketing Communication
(12/2020 - 10/2023)
Lead of integrated marketing and communications for Nutrilite. In charge of leading and implementing brand restage globally for this multi-billion dollar nutrition brand and the number 1 vitamin and dietary supplement in the world. Modernizing and simplifying the brand to stay ahead of competition with fresh campaign, packaging design, activations and experiences.
Sr. Manager of
Strategic Creative Marketing
(06/2014 - 12/2020)
Restaging the brand from Herbalife to Herbalife Nutrition in support of the company's transformation to purpose driven health & wellness brand.
Developed global marketing campaigns, and managed a teams of creative marketing strategist and project managers at Worldwide Marketing Creative Operations.
Product Marketing Manager
(2013 - 2014)
Developed and drove the vision and global brand strategy for two of Nero AG products, of online and local backup solution for all devices, and a cross-platform photo gallery app.
In charge of integrated marketing and communications campaign from PR, influencer to trade-shows and local events.
Owner and Co-Founder
(2008 -2012)
Established and led Los Angeles & Jakarta based Brand Marketing and Digital Agency. In charge of P&L, marketing division and custom product development efforts in this boutique agency priding itself on a strong global network of talents and ethical business practice